If we are going to transform HR, to make it more relevant and impactful, then we need to invest our time and energy in user-centred or employee-centred HR design – making our products and services much more closely aligned to the needs and wants of our employees – rather than just what the organisation wants. This 5 minute video looks at how we can borrow and adapt techniques from our marketing colleagues and how they get close to the needs and wants of their customers.
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