If you’re in Marketing, you’ll be very familiar with the concept of consumer or customer persona to help you focus your marketing efforts. We can adapt and adopt persona to use in HR. They are invaluable for helping you to make sure your HR products and services are designed with the end-user – your employees – in mind.
We’ve put together a handout that takes you through a step-by-step process to help you create your Employee Persona so that you can get started with personalising the employee experience for your people.

Get even more Disruptive HR content and join our Club – the go-to place for people who want to change HR!
Recent Posts
Be fair, not consistent
March 10, 2023Fairness is NOT the same as consistency and, in some cases – being consistent actually creates MORE unfairness.
Old vs new talent management
February 23, 2023The traditional focus of HR teams on the big cumbersome processes and painful assessments is being replaced with talent management that is agile, conversational, and enables the majority of our people to reach their potential.
HR in a disrupted world
February 14, 2023HR needs to change to be relevant for a disrupted world. This video gives an introduction to a framework for change - the EACH model.