Lucy Adams
October 27, 2020
Reading time: 1 minutes
Share this post:

If you’re in Marketing, you’ll be very familiar with the concept of consumer or customer persona to help you focus your marketing efforts. We can adapt and adopt persona to use in HR. They are invaluable for helping you to make sure your HR products and services are designed with the end-user – your employees – in mind.

We’ve put together a handout that takes you through a step-by-step process to help you create your Employee Persona so that you can get started with personalising the employee experience for your people.

Recent Posts

Blog

Fresh Approaches to Diversity & Inclusion

September 27, 2021

Despite tons of effort and investment our progress in creating truly diverse organisations remains pretty slow. This blog explores the traditional approaches we need to stop and what we should do differently.

Podcast

INTERVIEW: BEN WISEMAN (FOUNDER AND CEO OF ZIGZAG)

September 23, 2021

Duration: 28 minutes Lucy talks to founder of Zig Zag, Ben Wiseman about improving the candidate experience and the opportunities technology offers to change recruitment.

Blog

Forget leaders, we trust ‘people like us’

September 22, 2021

Our reliance on the leader as the source of truth is diminishing and smarter HR teams recognise how we can use the fact that we trust 'people like us'.