If you’re in Marketing, you’ll be very familiar with the concept of consumer or customer persona to help you focus your marketing efforts. We can adapt and adopt persona to use in HR. They are invaluable for helping you to make sure your HR products and services are designed with the end-user – your employees – in mind.
We’ve put together a handout that takes you through a step-by-step process to help you create your Employee Persona so that you can get started with personalising the employee experience for your people.
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Whilst of course great diversity and inclusion should lead to action, there is an important stage before that which, if we get it right, can help ensure those actions are more effective. And that is how we frame our intent. This blog looks at how to get your D&I intentions right.
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