Drew McMillan, Director of Colleague Communication & Engagement at British Airways talks to Lucy about their progressive approach to Engagement and Comms at BA where their philosophy is all about treating their colleagues as customers.
Listen to learn how they use consumer insight techniques and the knowledge and experience from their Data Science team to build employee personas and better understand employee data to shape and tailor their approach to employee engagement.
Recent Posts
Fresh Approaches to Diversity & Inclusion
September 27, 2021Despite tons of effort and investment our progress in creating truly diverse organisations remains pretty slow. This blog explores the traditional approaches we need to stop and what we should do differently.
INTERVIEW: BEN WISEMAN (FOUNDER AND CEO OF ZIGZAG)
September 23, 2021Duration: 28 minutes Lucy talks to founder of Zig Zag, Ben Wiseman about improving the candidate experience and the opportunities technology offers to change recruitment.
Forget leaders, we trust ‘people like us’
September 22, 2021Our reliance on the leader as the source of truth is diminishing and smarter HR teams recognise how we can use the fact that we trust 'people like us'.