Drew McMillan, Director of Colleague Communication & Engagement at British Airways talks to Lucy about their progressive approach to Engagement and Comms at BA where their philosophy is all about treating their colleagues as customers.
Listen to learn how they use consumer insight techniques and the knowledge and experience from their Data Science team to build employee personas and better understand employee data to shape and tailor their approach to employee engagement.
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Sometimes, data isn't enough to persuade people to change. We need to think less about proving things and more about what would make them want to change. In this blog we look at how we can and how we shouldn't use data in HR.