Drew McMillan, Director of Colleague Communication & Engagement at British Airways talks to Lucy about their progressive approach to Engagement and Comms at BA where their philosophy is all about treating their colleagues as customers.
Listen to learn how they use consumer insight techniques and the knowledge and experience from their Data Science team to build employee personas and better understand employee data to shape and tailor their approach to employee engagement.
Get even more Disruptive HR content and join our Club – the go-to place for people who want to change HR!
Recent Posts
Why traditional performance management doesn’t work!
September 19, 2023Annual objectives, once a year feedback and a rating. These traditional performance management tools belong to another era.
How to change our thinking in HR
August 14, 2023Creating the head space to re-think your approach to HR can be hard. This blog provides some tips on changing our thinking in HR.
How to use data in HR
July 11, 2023Sometimes, data isn't enough to persuade people to change. We need to think less about proving things and more about what would make them want to change. In this blog we look at how we can and how we shouldn't use data in HR.