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Interview: Frank Van Den Brink (Chief Employee Experience Officer, ABN AMRO)

Lucy Adams on April 25, 2019

Interview: Frank Van Den Brink (Chief Employee Experience Officer, ABN AMRO)


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Frank Van Den Brink, Chief Employee Experience Officer at ABN AMRO talks to Lucy about their journey on becoming an EX organisation. Learn how they applied a customer lens to the process as they believe the customer cycle is equal to the employee cycle. Listen to how they used interesting concepts like Employee Personas and EX Journeys to help them with this transition.

They also changed their approach to Performance Management and dropped ratings as they strive for a more equal employment relationship based on appreciation, development and trust.

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