If you’re in Marketing, you’ll be very familiar with the concept of consumer or customer persona to help you focus your marketing efforts. We can adapt and adopt persona to use in HR. They are invaluable for helping you to make sure your HR products and services are designed with the end-user – your employees – in mind.
We’ve put together a handout that takes you through a step-by-step process to help you create your Employee Persona so that you can get started with personalising the employee experience for your people.
Join the Disruptive HR Club and enjoy our exclusive content, courses and events
Recent Posts
How HR can help create psychological safety
The benefits of psychological safety are pretty much understood and accepted, but many leaders struggle to create them. Here are some techniques that leaders can put into practice. Relatively simple changes they can make to their behaviour, that can make a huge difference.
The HR Disrupted podcast
The HR Disrupted podcast reimagines traditional HR practices for a more agile, people-centric future. Check it our here or wherever you get your podcasts.
How to market your learning and development
Mandatory training is rarely the answer to getting people engaged in L&D. Let's think like marketeers instead. Here are some tips to help.